Commercial advisory
Senior support for businesses ready to grow
For family-owned SMEs, including wholesalers, distributors and manufacturers, ready to win new customers and enter new markets.
Is this you?
Built for family-owned businesses
- You're ready to sell beyond your current customer base.
- You want a senior business development lead without a full-time hire.
- You're eyeing a new sector, a major tender or a new market.
What's included
From strategy to signed customers
Go-to-market and BD
Where to play, who to target, and how to win them.
Fractional BD
A senior BD lead, part-time, working inside your business.
Target lists and outreach
The right buyers identified, approached and followed up.
Tenders and new markets
Supplier registrations, tender support and entry into new sectors.
How it's delivered
Senior-led, with specialists when you need them
Murray leads every engagement. AI tools speed up the research, and fractional specialists join only where the work calls for them.
Led by Murray Christie: 20+ years of business development and sales leadership, including at Shell, Ørsted, Schneider Electric and Iberdrola.
Current engagement
Family-owned agricultural wholesaler
Building a pipeline of new business-to-business buyers: a target list, direct outreach, and supplier registration in new sectors.
Client name withheld for confidentiality.
Talk it through in 20 minutes
No obligation. Bring the growth question you're working on.